Fresh, relevant content is key to any successful social media strategy, but sifting through page after page of Google on a daily basis can quickly become a tedious task. Not only that, but it’s a procrastinator’s nightmare — it’s so easy to convince yourself you’re working, when really you’re just browsing articles that are becoming increasingly less relevant to your brand. You can waste hours this way.
Save Time with Content Curation Tools
Even with that in mind, it’s still amazing how much time you can save using a content curation tool. Most offer free trials or free accounts so you can test them out before you commit. Here are our top picks for 2014:
Trapit uses the same technology behind Apple’s Siri to find relevant content for your brand. You’re shown content based on what you’ve selected previously, and what you’ve given a ‘thumbs up’ or ‘thumbs down’ to. The more you use Trapit, the more it can do for you.
Intelligent search combined with a growing library of over 100,000 sources makes for quick, easy content curation — and you can even set it to select content automatically, if you trust it enough to make this decision on your behalf. This has the potential to be incredibly useful, but, however intelligent it is, Trapit still isn’t human. That means there’s always the chance it could go wrong and post something that seems tactless in the context of current news headlines, but if you exercise caution, it could really save you time. You can request a demo on their website.
Know how to use Hootsuite? Good — Pluggio works in a similar fashion, but has a load more functions. Curate content from social media, news outlets, searches, RSS feeds and more — and then schedule it to post to your Twitter, Facebook and LinkedIn accounts.
Pluggio offers scheduling and ‘drip-feed’ (like a queue) options, so you can pick content and then decide when to post it in a few clicks. If you’re already scheduling posts (you should be!) then this really isn’t that much different to what you’re currently doing — it just takes the bothersome curation step out of the process. Pricing starts at free and goes up to $200.
This one is great for large companies and teams with their own social media marketing team. Rallyverse helps you balance your own content with current, interesting third-party content from across the web. Choose from articles, video and image content and then post it yourself to social media. Rallyverse would work best used in combination with a scheduling tool like Hootsuite or Tweetdeck.
If you’re looking to stay one step ahead of your competitors and grow your social media following, Rallyverse could be for you. And, if you’re that way inclined, Rallyverse offers free access to their REST API key. Pricing starts at $500.
If you can’t justify spending any money on a content curation tool, that’s fine — you can still save yourself plenty of time by changing up the way you currently search for content. You can more-or-less half your workload by scheduling a chunk of your posts in advance. Try keeping track how much time you’re spending on content curation. If it’s a lot, you might find you’d actually save money by using a curation tool.
- License: Creative Commons image source
By Sam Wright
Sam Wright is a freelance writer and consultant. He is currently working for Brand Republic.