Google Page Rank Update August 2012–Are You Crying Yet

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Looks like Google Page Rank update has struck once again. I checked several of our websites today and see a variety of different results. One two month old new website that I have not promoted in any way, shape, or form was given a page rank of one. Granted this is very low but I did not expect any sort of page ranking. All I have done is add content on a regular basis. I have done nothing in the way of getting backlinks. No blog commenting, no forum posting, and no article marketing. The website is a forum in a rather large genre. I have consistently added new forum posts and bantered back and forth with other forum users.

Google Page Rank and Website Traffic

One thing I would like to note about this forum website is that it gets little to none traffic. This is certainly not a factor in how Google Page Rank works because if it were this website would have a Page Rank of minus 10,000! It just goes to prove that content is king and always has been. Content based SEO is alive and well!

Google supposedly updates page rank at all times. This update actually refers to the toolbar updates. I use SEO Quake to view page rank. This toolbar page rank update has been happening about every three months. Last page rank update was in May 2012.  I must say I do like the more regular updates. This has not been true in the past. You could never be quite sure when it would happen. Now that I’ve said that the next update will probably be completely off schedule.

Is Google Page Rank for Your Ego Only?

The Google Page Rank is said to have no particular worth for search engine ranking.  However, show me an internet marketer that doesn’t check their Page Rank and delight in an upswing and I’ll show you a liar! They may not admit it but they still like it. This includes my own humble self. Whether it matters or not is is a nice ego boost…and who doesn’t need that every once in a while?

There are still a few that still swear that page rank matters. If trying to sell a website some unsuspecting buyers might be very impressed with a very high ranking. I believe this to be true. Advertisers would still prefer to have their advertising on a high ranked website. Those looking for backlinks still religiously search for high page rank websites to place their text based links back to their website. Count me in as one of those.

What did your website do in this last page rank update? Comment below and let us know what it did and how you feel about it.

 

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7 Comments

  1. Melody on August 2, 2012 at 7:39 am

    My page rank went from a 4 to a 2! WTF is up with that. You are right that even if it doesn’t matter in the SERPS it still is a buzz kill. I’ve just read about one prominent website that went from a 7 to a 3. That’s even freaking worse.

    So what will I be doing today? Writing, writing, and maybe some writing. And it is not just about content…it is about great and relevant content.

    I didn’t realize that the PR update had happened yet so thanks for the update even though it is a sad one for me.

  2. Eliz Crane on August 2, 2012 at 7:44 am

    Sorry about that Melody. I have a feeling you aren’t in that PR boat alone. I’ve received quite a few emails from fellow IMers that are crying in their beers.

  3. Mariko Guers on August 17, 2012 at 7:31 pm

    The recent updates has wrecked havok on business owners, We wrote on the subject also Thanks

  4. Carl Giovanelli on October 2, 2012 at 10:39 am

    It also depends a lot on who your localizers are, and how they access the .po files. At Mozilla, or in open source in general, maybe we should be more cautious, with community localizers. At totally closed place, where localizers and localizations go through different processes, you could probably extend a higher level of trust based on those processes.

  5. Luciano Fitzgerald on June 25, 2013 at 4:49 pm

    Of course, as said, sometimes the core ranking algorithm itself is massively altered, almost like tossing out an old recipe and starting from scratch with a new one. These “algorithm updates” can produce massive ranking changes. But Panda, despite the big shifts it has caused, is not an algorithm update.

  6. Louisa Mcgowan on June 27, 2013 at 2:30 am

    Of course, as said, sometimes the core ranking algorithm itself is massively altered, almost like tossing out an old recipe and starting from scratch with a new one. These “algorithm updates” can produce massive ranking changes. But Panda, despite the big shifts it has caused, is not an algorithm update.

  7. Tabitha Joyce on October 9, 2013 at 7:06 am

    Of course, as said, sometimes the core ranking algorithm itself is massively altered, almost like tossing out an old recipe and starting from scratch with a new one. These “algorithm updates” can produce massive ranking changes. But Panda, despite the big shifts it has caused, is not an algorithm update.

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