Posts by Elizabeth Crane
Defining Your Corporate Identity through Print
Designing a strong corporate identity doesn’t just happen by accident. It relies on a strategy more than design.
Read MoreA Beginner’s Guide to Non-Profit Content Marketing (Using the Written Word)
Non-profit content marketing has a built-in advantage. The fact that a non-profit business was founded because of a basic desire to help make the world a better place. It is a distinct benefit. Everyone can relate to the principle of helping others. So potentially there is a broad market out there for organizations who want…
Read MoreA Simple Tutorial for Creating the Best Font Combinations
Bet you never knew that fonts had “moods”. Or that some fonts are “dominant”. These are only some of the fascinating tidbits of knowledge designers use when creating the best font combinations. Choosing the perfect font can be one of the biggest time drains for designers. There’s so much on the line: your font has to…
Read MoreHow are Viral Articles Created? The Unexpected Truths
Marketers pore over stats and data in an attempt to figure out what causes people to share content. The answer, especially when it comes to viral articles, is not as simple as we’d like. For marketers, going viral with a bit of content is the equivalent of winning the lottery with the use of visiting…
Read MoreGoogle Font Examples | 147 Awesome Samples
Google gives us many great things, like Webmaster Tools, Analytics, Adsense, Google+, and fluffy puppies. OK, maybe not fluffy puppies. They have also given us the opportunity to use some bad ass fonts. Google font examples, though, are sometimes hard to come by. There are literally hundreds of Google fonts. Searching through them is a…
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